#Business Presentation Video #Video Marketing #Business Promo Video
Video marketing for businesses is huge, and growing. Over 720,000 hours of video are uploaded to YouTube each day. A phenomenal 5 billion videos are watched on YouTube every single day. Remember the expensive television ads that businesses used to fight over. New surveys show that 6 out of 10 people prefer online video platforms to live TV.
The writing is on the wall. At some point, you will have to make a decision about entering the big video party room, or being locked out of the room where all your customers are engaged in a grand buying frenzy ... with your competitors.
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A Realistic Entry Point Into Business Video...
No one's going to teach you all the aspects of entering the big party room, at least, not in one sitting. So let's laser down to the basic "entry-level" question: "Who will be the face of your business in front of the camera?"
Depending on your product or service, this is not an easy question. Your product may require high-level expertise that is difficult to communicate to the masses. You don't want some hard-nosed, grumpy-faced technician trying to sway emotion-based customers to buy from a person they instinctively don't like or trust. At the same time, you don't want some silky-sweet, flimsy-dressed model type that takes the customer's mind off the product completely.
For the sake of expediency and the strategic thinking you have yet to employ, let's not plunge into deep waters just yet. Let's not answer the question of who your spokesperson should be, not today. Instead, let's step back to visualize the attributes your spokesperson should ultimately possess. Let's look at a replica of what the audience or potential client should see.
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This talented young woman is at the top of her game as far as visual communication, voice, and eye appeal. Back in the early tv network day, when we prepped clients on how to present themselves during a television interview, some political, but mostly corporate and business, this is the epitome of what we wanted them to project ... confident, comfortable, precise, empathetic ... Just basically mastering the art of "when" to smile, this, as a minimum baseline. She projects the whole package. Watch the hands.Watch the head rock. This comes with a great deal of work (Michael Jordan building a gym in his house "work".) You can get there. But it's not easy. It is not natural.
Now that you see what you need, you may commit to the on-camera training or commit to hiring a spokesperson that's the right fit for your organization's on-camera presentations. What you can't afford to do is commit to nothing and get locked out of the big room.
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https://www.youtube.com/watch?v=i4JX7KyCkcs
https://www.youtube.com/watch?v=HvDxQEN8Hms
Another flawless performance by one of the masters.
Pay attention to the perpetual smile, the inviting head and finger movement. The fiery red lips are no accident.
There are some tips about this transformation in my latest business book "Fifteen Critical Insights For Business Owners Over Fifty (Hardcover)". It starts with getting rid of the resistance of the subconscious mind.
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- Leander Jackie Grogan -
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This is how you make a CANTANKEROUS, OLD, RUSTY, HARDENED, SEEN-IT-ALL GROWN MAN CRY?
My grand-babies worked all summer, put their little hearts and souls into every scene. They built their own props and chose their (faded, passed over the new stuff) outfits. They released their first mini-movie (1 of 3) a few days ago.
Please give them some love with a YouTube share/subscribe. THANKS BIG TIME!!!
I think Friday is a good day to take your regular nap out in
the open. That way your boss knows you’re honest, not trying to hide anything,
and that you've been working very hard. Otherwise, why would you be so exhausted?
Blog: Leander Jackie Grogan: Man-Made Disasters: "The thing about indigestion from hog maws, collard greens and corn bread is when you finally cut lose, you never know the full extent of th..."
It’s Friday. Stay alert! Don’t get laid off!
The C4 Systems business unit of General Dynamics is scheduled to lay off 500 employees in the next two weeks. But most of the big wigs will end up keeping their jobs.
If they call you into the conference room, crank up your iphone, jump up on the table and start doing an epileptic style break-dance. Make sure you’ve loaded James Brown’s “I’m Mad, I Want Revenge” on there to convey the volatility of your mindset. If you work at a GD office in Canada, let out the mating call of the Yukon Bull Moose when you fall off the table. The upside is a moose stampede will keep the security guard busy downstairs. The downside is if one makes it to the conference room, he’s not going to wait until the wedding night to consummate the marriage.
You’re injured and crazy. But you still have a job, baby! Have them send your check directly to the psychiatric ward.
Cook County Health and Hospital System in Chicago passed a sales tax increase claiming to save jobs. But now they’re going to lay off 1800 workers anyway. They plan to hand out letters next week.
Express your love. If you work in the hospital, send the administrator some roses to show there are no hard feelings. But make sure the bouquet has the added beauty of yellow euphorbiaceae stems that cause temporary blurriness in the eyes. Borrow a couple of corpses from the morgue downstairs and park them outside his office. The security cameras will show he passed out letters to dead people.
You still have a job, baby!!!
It's Friday. Stay alert! Don't get laid off.
Mayor Michael Bloomberg plans to chop $4.7 million from the fiscal 2012 budget and lay off a hundred workers at the New York Bronx Zoo. If you’re a zookeeper, working with the monkeys and gorillas, don’t wait until 2012. Start feeding them steroids right now. Check with Barry Bonds’ manager for the good stuff. Mayor Bloomberg might not listen to you. But he’ll damn sure listen to King Kong.
Okay, you're sitting there like a frog on a log asking for mercy when you could've transferred a couple million to a Swiss account, slipped out of town at midnight and called it a day.
After a decade in office, Former Ivory Coast President Gbagbo refused to give up power after he lost the election. Let's not bring up the national rule which states you can only hold office five years. Now he's been arrested and will probably be executed. What's so intoxicating about power?
Houston’s Mayor and City Council have announced the layoff of 238 firefighters in 45 days. Laying off firefighters? Unbelievable. If they go through with the vote, the least they could do is come by the fire station to thank little Sparky for his many years of dedicated service as fire engine mascot.
When they get inside, let them know because of budget cuts, you had to get rid of little Sparky and bring in two temps. Lock the door behind you so the group can get better acquainted.
It's Friday. Stay alert! Don't get laid off.
If you work for LOWE'S, word is they've already started a program to lay off 1700 store managers nationwide. If you're a manager, you have the authority to demote yourself. Take a big blue marks-a-lots and write Assistant on your badge. Then get on one of those forklifts and lift yourself to the top shelf behind the lumber. Try to get the keg of Miller Lite up there first.
It’s Friday. Stay alert. Don't get laid off.
Rumor has it Best Buy had started laying off members of the Geek Squad. If you're already driving around in one of those little bugs, don't go back to the store. Head straight for the Mexican border. You can sell that bug without a title there and have a belly full of tequila and tacos before they pick you up.
I don't like the idea that President Obama didn't let any senior citizens go on that raid. We got suped-up scooters that can blister up to 20 miles per hour. And some seniors in the South can spit chewing tobacco ten feet in a straight line which could've blinded at least one of bin laden's body guards.
Excerpt from my small business book to be released this summer. Trying to be the low cost price leader in the marketplace is very difficult.
Ever wonder why the waitress keeps coming over to your table asking if you want anything else? If the restaurant is built on a low cost provider strategy, profitability is based on the high turnover of each table, meaning the longer you si...t there tying up a table, sipping on coffee, the greater the chances are the dollar volume assigned to that table will not be realized. Perhaps, the table needs to turn twenty meals a day at an average cost of $18 per meal, and there you are reading the newspaper and mulling over a two dollar cup of coffee. Somebody please pull the fire alarm.
When we think about the enticing aroma and succulent flavor of grilled shrimp or fried oysters or butter-based lobster, our mouths began to water. But what about ant eggs in the Mexico dish known as escamoles, or a paste of the green weaver ants served in Burma as a condiment with curry, or the translucent, sweet taste of North Queensland’s blue ants, mashed up in water. Yummy!
#Business Presentation Video #Video Marketing #Business Promo Video
Video marketing for businesses is huge, and growing. Over 720,000 hours of video are uploaded to YouTube each day. A phenomenal 5 billion videos are watched on YouTube every single day. Remember the expensive television ads that businesses used to fight over. New surveys show that 6 out of 10 people prefer online video platforms to live TV.
The writing is on the wall. At some point, you will have to make a decision about entering the big video party room, or being locked out of the room where all your customers are engaged in a grand buying frenzy ... with your competitors.
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#Health Before Business
Long before 
